Local

About the Brand

LOCAL is a spacious, two-floor restaurant and lounge located in Scindia House, Connaught Place, New Delhi. With its modern décor featuring city-inspired wall art, relaxed indoor and outdoor seating, and a dedicated DJ setup, LOCAL has become a popular hotspot for diners, friends, and partygoers alike.

Brand Experience & Recognition

Known for its lively ambiance and thematic décor, LOCAL is praised for serving quality food across Indian, continental, and Italian cuisines at affordable prices. Reviewers frequently highlight its well-prepared dishes—such as paneer tikka, cheesy nachos, and unique fusion options—as well as its strong mocktails and vibrant party atmosphere.

Premium Franchise & Locations – Your Strategic Expansion Partner

As the global franchise partner of LOCAL, Premium Franchise & Locations is thrilled to support the brand’s first flagship outlet’s evolution into a broader franchise concept, making it accessible to new demographics and cities.

Why Choose LOCAL?

• Spacious & Flexible Layouts – Two floors, DJ setups, open seating, and adaptable spaces make it ideal for brunch, casual dining, or parties.
• All-Day Appeal – The fusion menu, lively décor, and atmospheric lighting ensure relevance across daytime and nightlife crowds.
• Affordable Offerings – Great value for delicious pan-Indian, continental, and Italian dishes, plus mocktails that gauge with a broad audience.
• Strong Footfall in Prime Location – Based in Connaught Place, one of Delhi’s most iconic and visited districts.
• Positive Customer Feedback – Consistent praise for food quality, service, lively music, and vibrant atmosphere.

How Premium Franchise & Locations Helps Launch LOCAL

Partnering with PFL ensures a streamlined path to launching your own LOCAL franchise:

1. Strategic Site Selection – Identify high-traffic zones in major cities with potential for large format casual dining.
2. Interior & Layout Design – Replicate LOCAL’s city-inspired décor, ambiance, seating flow, and DJ-ready layout.
3. Operational & Staff Training – Efficient onboarding programs for kitchen, service, and event teams.
4. Licensing & Compliance – Support securing FSSAI, fire permits, health, and licensing approvals.
5. Marketing & Launch Support – Pre-opening hype, influencer tie-ups, social media content, and grand launch events.
6. Ongoing Brand & Business Support – Regular audits, menu innovation, promotional calendars, and brand enforcement.

Bring The LOCAL Experience to Your City

If you're seeking a vibrant, adaptable food-and-entertainment venue with proven city-wide appeal and strong growth potential, LOCAL is an exceptional franchise opportunity. With its flagship success, prime positioning, and the backing of Premium Franchise & Locations, LOCAL is ready to expand across India.