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OTB

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About OTB
Out of the Box (OTB) was founded with a vision to create a hospitality destination that goes beyond dining. By combining exceptional cuisine, vibrant nightlife, and contemporary experiences, the brand has become one of Delhi's most established and sought-after restaurant and lounge concepts.
1-2 Crore Capital Investment

Number of Outlets

2

Area Required

1000 - 2000 sq ft

Royalty Percentage

7%

Head Office

New Delhi

Franchise Model

FOCA

Training Support

Yes

Description

About Out of the Box – One of Delhi's Most Loved Hospitality Brands

Out of the Box (OTB) is one of Delhi's most iconic restaurant and lounge brands, celebrated for its vibrant ambience, exceptional food, and unforgettable dining experiences. Since its inception, OTB has earned a loyal customer base and established itself as one of the capital's most respected hospitality destinations.

Founded by visionary entrepreneurs Udit Bagga and Udit Bhasin, the brand was created with the ambition of redefining Delhi's dining and nightlife culture. Their innovative approach to hospitality has transformed Out of the Box into a destination known for great food, lively entertainment, and memorable social experiences.

At Premium Franchise and Locations, we are proud to connect entrepreneurs with some of India's most successful hospitality brands. Through our partnership with Out of the Box, investors have the opportunity to own a proven restaurant concept that continues to attract a diverse and loyal customer base.


Why Franchise Out of the Box Through Premium Franchise and Locations?

  • Direct Brand Access – Connect directly with OTB's leadership and expansion team.
  • Complete Transparency – Clear investment details and business expectations.
  • End-to-End Support – Assistance with location selection, design, setup, operations, staffing, and marketing.
  • Proven Business Model – A successful concept built on years of hospitality excellence.


The Out of the Box Experience

Out of the Box combines premium dining, handcrafted beverages, live entertainment, and contemporary interiors to create an energetic social destination. Designed to appeal to young professionals, families, and nightlife enthusiasts, OTB offers a welcoming atmosphere for casual lunches, evening gatherings, celebrations, and weekend experiences.

The carefully curated menu features a wide variety of Indian, Asian, Continental, and global cuisines, complemented by an extensive selection of signature cocktails and premium beverages, ensuring an exceptional guest experience every time.



Why Invest in Out of the Box?

  • One of Delhi's Most Established Restaurant Brands
  • Strong Brand Recognition and Customer Loyalty
  • Premium Dining and Nightlife Experience
  • Multiple Revenue Streams Through Food, Beverages, and Events
  • Comprehensive Training and Operational Support
  • Scalable Business Model with Strong ROI Potential


Join the Out of the Box Success Story

If you're looking to invest in a premium restaurant and lounge concept with a proven track record, Out of the Box offers an outstanding franchise opportunity. Partner with a brand that has helped shape Delhi's hospitality landscape and continues to deliver exceptional dining and entertainment experiences.

Start your Out of the Box franchise journey today with Premium Franchise and Locations.

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Office Address

Office no 51, Ground Floor, DLF Tower, Shivaji Marg, Moti Nagar, New Delhi 110015

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