About the Brand

Mamagoto — which literally means “to play with food” — is an award-winning casual Asian dining restaurant that takes its inspiration from a Japanese social experiment involving children exploring food with their senses. This fun, interactive concept evolved into a vibrant brand built on Asian street food culture, creating a cheerful, energetic atmosphere paired with affordable yet authentic culinary delights.

From the bustling streets of Bangkok to the alleyways of Seoul and Hong Kong, Mamagoto brings together bold flavors, quirky interiors, and a joyful dining vibe that makes eating out an experience, not just a meal. With 24 outlets across the country, Mamagoto continues to be loved by food lovers for its experimental menu, colorful decor, and youthful energy.

Brand Owners & Recognition

Founded by the team at Azure Hospitality, the masterminds behind some of India’s most loved F&B brands, Mamagoto has received accolades for redefining Asian casual dining in India. The brand has carved its niche with unique storytelling, manga-inspired aesthetics, and consistently crowd-pleasing menus.

Powered by Premium Franchise and Locations

We at Premium Franchise and Locations (PFL) are proud to be the global franchise partner of Mamagoto. Our mission is to bring iconic, scalable food and beverage brands to entrepreneurs across India and beyond. With our support, the process of launching a successful Mamagoto outlet becomes a smooth and rewarding journey.

Why Choose Mamagoto?

✅ Unique Concept: Mamagoto blends the essence of Asian street hawkers with urban art, bold flavors, and creative dishes that spark curiosity and keep customers coming back.

✅ Proven Brand Success: With over a decade of operational excellence, customer loyalty, and consistent footfall, it’s a brand you can trust.

✅ High ROI Model: The FOCO (Franchise Owned, Company Operated) model ensures that while you invest and own the outlet, the brand's expert team handles day-to-day operations, offering you peace of mind and professional management.

✅ Complete Beverage Experience: From fresh juices to hand-crafted cocktails, the beverage program adds another dimension to the dining experience.

How Premium Franchise and Locations Helps You Start Your Mamagoto Journey

Partnering with PFL means more than just buying a franchise – it means stepping into a well-supported ecosystem. From location scouting, staff training, interior setup, and kitchen operations to marketing and branding strategies, we offer end-to-end guidance. With our industry expertise and proven frameworks, launching your Mamagoto outlet becomes an efficient, exciting, and profitable venture.